An effective way of achieving this is through merchandising. This can come in many forms from something as simple as a packet of sweets with every order, to a targeted gift design to make your customers feel good whilst expressing your companies values. Its easy to question the capital investment required in doing effective merchandising (we recommend doing something at least every quarter), but if you’re ever in doubt look at it this way…

Take the total cost of your merchandising idea, lets say £2000.
Divide the cost by the number of existing clients you’ll be sending it to PLUS the number of prospects you’ll be sending it to, lets say 200.
Divide the capital cost by the total number your sending it to, giving you a figure of £10.

So in a nutshell, you’re only investing a mere £10 in either winning a new account, or encouraging an existing account to spend more money with you. Of course the added value is demonstrating to your clients how much you think of them whilst encouraging customer loyalty.

So if you’re thinking of how you can express your values whilst encouraging new orders and clients, talk to Core Creative today about effective merchandising ideas.

This will be the first substantial survey of his work in a British institution and will bring together key works from over twenty years. The exhibition will include iconic sculptures from his Natural History series, including The Physical Impossibility of Death in the Mind of Someone Living 1991, in which he suspended a shark in formaldehyde. Also included will be vitrines such as A Thousand Years from 1990, medicine cabinets, pill cabinets and instrument cabinets in addition to seminal paintings made throughout his career using butterflies and flies as well as spots and spins.

Core Creative will be attending the exhibition in mid April and no doubt feeding back our opinions (albeit positive ones only!) as we love Hirst! Damien Hirst is at Tate Modern from 4th April – 9th September.

There are though two disadvantages to having flick through brochures. Firstly due to a fall out between Apple and Adobe, the technology used to create flick through brochures (Flash), does not work on iPads or iPhones and at some point is due to become redundant all together as a choice for web developers. The second problem is that Google does not recognise the information contained in an e-brochure. However if you save all your literature as downloadable PDFs on your website Google can recognise the content and use it to increase your Google ratings.

So the advice from Core Creative is simple. If you want your literature online, use PDFs. You’ll avoid any software issues and give your company a better chance of being recognised on Google. If you’d like more information about getting your literature online or your marketing in general talk to Core Creative today.

Heartfield devised photo-based symbols for the Communist Party of Germany, allowing the organization to compete with the Nazis’ swastika. His images of clenched fists, open palms, and raised arms all implied bold action and determination.

Photomontage allowed Heartfield to create loaded and politically contentious images. To compose his works, he chose recognizable press photographs of politicians or events from the mainstream illustrated press. He then disassembled and rearranged these images to radically alter their meaning.

Heartfield’s strongest work used variations of scale and stark juxtapositions to activate his already gruesome photo-fragments. The result could have a frightening visual impact.

A selection of  John Heartfields work including some of these incredible covers are currently showing at the Tate Modern. Core Creative recommend a visit for anyone who’s passionate about creating strong messages with imagery.