D&AD New Blood

Let's see some personality...

This summer Core Creative once again attended the D&AD New Blood show in London to soak up the new talent emerging on the scene. As usual the standard was exceptionally high and personally I always find the illustration work outstanding, with a really diverse range of styles all at an exceptionally high standard. That said, I can’t help thinking the brief for this show needs to change in some way to make the pitch far more engaging, after all these are creative people and we don’t employ them just on what they can produce but who they are, let’s see some of that.